Loading ...NEUCOR Alliance (M) Sdn Bhd has signed a memorandum of understanding (MOU) with Swiftlet Eco Park Bhd and Royal Bird’s Nest Sdn Bhd, both of which are the members of Swiftlet Eco Park Group of Companies.
Neucor Alliance has been appointed as the authorised and exclusive redemption agent for Swiftlet Eco Park Bhd, the management company of Malaysia’s first Edible Birdnest Swiftlet Ranching Share Farming Interest Scheme (Esris).
Neucor Alliance will also be the exclusive distributor for bird’s nest products owned and produced by Royal Bird’s Nest Sdn Bhd, the product development arm of Swiftlet Eco Park Group of Companies.
Under the MOU, Neucor will be providing the redemption services for Esris investors via online (e-redemption) and walk-in services.
In addition, it will play a leading role in commercialising the proven R&D (research and development) concepts as well as marketing EBN products developed by Royal Bird’s Nest Sdn Bhd through its strategic direct marketing approach.
Collaborations involving the three parties is expected to enhance the sustainable value-creation in areas relating to planning, marketing, delivery, logistic, market development, training and consultation.
Neucor Alliance is a direct marketing company, focusing on health and beauty services. It aims to provide quality product solutions in order for their customers to pursue a quality lifestyle.
The company stated that it aimed to launch all the EBN extract products this month, in the areas of beauty, anti-ageing and health.
The products are made from bird’s nest extract and essence rich in 18 types of amino acid, in addition to other ingredients such as ginseng, dang gui (Angelica Polymorpha Sinesis root extract), red beet juice and rice bran extract.
Beautycare products include cleanser, and eye and bust serum, while the anti-ageing range is designed to restore skin firmness and eliminate under-eye bags.
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